Busch Beer is Offering $20,000 for a Dog 'Chief Tasting Officer' to sample Dog Brews
Your Dog could be hired as our Dog Brew Chief Tasting Officer w/ a $20K SALARY. As our pawfessional taste-taster, they'll be the face of Busch Dog Brew. Reply w/ your pup's pic & their qualifications w/ #BuschCTOcontest for their chance to get the job.
Anheuser-Busch says its inaugural batch of Dog Brew, an alcohol-free "beer" actually made from bone broth, sold out within 24 hours last year, and it is now looking for a canine "chief tasting officer" to help expand the line of offerings.
The wining dog will be paid $20,000 for the role and will be responsible for "taste-testing, quality control, and fulfilling duties as an ambassador for the product." The dog will also become a "featured creator" for Busch's social media channels.
Perks of the position include pet insurance and a free supply of Dog Brew.
"The reaction to Busch Dog Brew's release last year was so overwhelmingly positive that we knew we had a big challenge in Year 2 to keep the momentum going. So to expand the brand this year, we needed a true expert in the space on our team," said Daniel Blake, vice president of value brands at Anheuser-Busch. "We're excited to give one qualified canine a real, paying job and to tap into their insider knowledge of our target consumer to expand Busch Dog Brew in 2021."
Owners interested in getting their pets considered for the position by posting photos of their dogs on social media along with a description of their qualifications and the hashtag "#BuschCTOcontest."