Kraft Launches a Pink Mac and Cheese for Valentine's Day That Tastes Like Candy
Kraft Mac & Cheese announced a contest to give out free "kits" of its latest, limited-time mac and cheese. The Original Kraft Mac & Cheese will be joined by a packet of pink, candy-flavored powder to mix up the cheesy dish. Kraft says, the mix will turn the noodles a bright magenta color, rather than that familiar orange.
According to Kraft, the bright vibrant pink color comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors and vanilla extract..
One thousand winners will be selected to receive the Pink, Mac & Cheese, in time for Valentines Day, on February 14th.