Anheuser-Busch Launching Michelob Ultra Organic Seltzer in 2021
Anheuser-Busch and Michelob Ultra are launching Michelob Ultra Organic Seltzer.
“We are incredibly excited with the launch of Michelob Ultra Organic Seltzer: the perfect choice for consumers looking for a premium organic seltzer option,” Michelob Ultra vice president Ricardo Marques said in a press release. “We believe that Michelob Ultra is uniquely placed to win in the seltzer segment not only because it’s one of the hottest brands in the country but also because it has unmatched equity as a high quality brand with consumers who like to have an active lifestyle.”
The “first national USDA-certified organic hard seltzer” will hit store shelves in January 2021, and will be available in three flavors: Spicy Pineapple, Peach Pear, and Cucumber Lime, with more to be expected later in the year.
Each 12-ounce can will clock in at 4-percent ABV and contain just 80 calories, and zero sugar and carbs.