Budweiser unveiled a golden lager infused with nitrogen gas for a bold taste and silky-smooth finish known as Budweiser Nitro Gold. The new Nitro specialty brew – is a first-of-its-kind golden lager.
Budweiser Nitro Gold is a new, alluring golden lager brewed with Nitro with notes of toasted caramel malt for a bold, flavorful taste, and is available in 12-ounce cans nationwide starting today, March 2. Budweiser Nitro offers a lush finish and a 5% ABV that is silky-smooth thanks to the smaller and denser bubbles – providing an overall rich, captivating taste.
Unlike other nitrogen gas infused beers, Budweiser Nitro Gold does not require a ‘widget’ to energize the Nitro bubbles within. With Budweiser Nitro Gold, it’s all in the shake thanks to a ritual pouring process helping to mix our Nitro bubbles, all while creating the ultimate experience for Budweiser fans and newcomers.
The pouring ritual comes to life today with a 30-second television ad illustrating how the new, enticing golden lager is best enjoyed the wrong way. The ad showcases the three-step pouring ritual to guarantee a perfect drinking experience of the brand’s latest nationally distributed, Nitro-infused American lager.
From the unique lightened, golden color to not needing a widget to activate the nitrogen gas bubbles inside the can, this first-of-its-kind beer offers a superior drinking experience no matter the occasion.
So what are you waiting for? Flip. Pour hard. Wait for it. Budweiser Nitro is officially on shelves in six-and twelve-packs in 12-ounce cans nationwide now.
For more information on Budweiser Nitro, check out Budweiser.com or follow @BudweiserUSA on Twitter, Instagram, and Facebook.