Busch beer is the brand that implores imbibers to "head for the mountains." Now they want you to head for the woods this weekend--with a lifetime supply of suds on the line.
On Tuesday, Busch announced they're debuting a one-day-only pop-up "schop" this coming Saturday that's hidden somewhere in the U.S. "We're popping up where Busch tastes best. In the great outdoors. In the middle of a forest. Miles from the closest city," a spokesman says in a YouTube video, promising the chance to win "Busch beer for life" if you find the locale. Need help?
The @BuschBeer Twitter account will be sharing clues about the bar's top-secret whereabouts.